The "Harikatha on Hotstar" campaign achieved significant success across Instagram and Twitter, surpassing its planned targets. On Instagram, the campaign reached over 78 lakh people, exceeding the target of 70 lakh, through 35 posts from 35 different Instagram pages. The Instagram content generated 8.35 lakh views/reach.
On Twitter, the campaign engaged over 17 lakh people, surpassing the 15 lakh target, with 38 posts from 38 influencers. The Twitter trend "#HarikathaonHotstar" trended at number one nationally for over an hour, achieving 84 lakh impressions. The total cumulative views/reach, excluding the Twitter trend, was 10.95 lakh. Overall, the campaign garnered a total reach of 6,202,871 and total impressions of 8,452,720, with 2,155 total tweets from 1,527 users