Bada Naam Karenge
Credtech Solutions successfully executed the BadaNaamKarenge Campaign, creating a viral wave across multiple social media platforms. With a reach of 270M+, the campaign generated impactful engagement, making it one of our standout digital marketing achievements.
Key Campaign Highlights
Bada Naam Karenge Campaign Report
A showcase of the successful Sony LIV Originals campaign.
Campaign Summary
[cite_start]The "Bada Naam Karenge" campaign for Sony LIV Originals achieved significant reach and engagement across multiple social media platforms, including Instagram, Facebook, and Twitter, and leveraged WhatsApp for sharing[cite: 1, 11, 15, 366]. [cite_start]The campaign focused on relatable and family-friendly content, often comparing the show to classics and highlighting its clean, non-violent storytelling[cite: 19, 42, 119, 130, 149, 152, 457]. [cite_start]It successfully utilized top meme pages and regional influencers to connect with a diverse audience[cite: 19, 42, 176, 457].
Key Highlights & Metrics
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Audience Views
270M+
[cite_start]The total number of views generated by the campaign[cite: 9].
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Total Views
2.08 Crore
[cite_start]This metric is the total number of views for the campaign[cite: 11].
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Cumulative Instagram Audience
19.3 Crore
[cite_start]The total audience reached through Instagram posts[cite: 11].
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Instagram Views
1.89 Crore
[cite_start]The total number of views on Instagram content[cite: 11].
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Facebook Cumulative Audience
8 Crore
[cite_start]The total audience reached through Facebook[cite: 11].
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Total Facebook Video Views
20 Lakh +
[cite_start]The total number of video views on Facebook[cite: 11].
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Whatsapp Group Posts
700+
[cite_start]The number of posts shared within WhatsApp groups to promote the campaign[cite: 11, 355].
Audience Reception
[cite_start]Viewers praised the show for its meaningful and clean content, noting its emotional depth and relatable storytelling[cite: 424, 437, 445, 447, 455]. [cite_start]The series was compared to Rajshri Productions' previous work, with many commenting on the quality of acting, direction, and its ability to create a family-friendly atmosphere on OTT platforms[cite: 426, 434, 449, 453, 469]. [cite_start]The campaign's approach of appealing to a broad, family-oriented audience proved to be successful[cite: 461, 469].