File 01#AKHANDA2
Facebook post 1
4.2M views
No.1 on Facebook
Case file · Film release campaign
Akhanda 2
- RESULT
- 4.93 Cr total views
- VOLUME
- 227 posts across 4 platforms
Credtech ran the social media promotion for Akhanda 2: Thaandavam around its 5 December release. 227 posts across Facebook, Instagram, X and YouTube generated 4.93 crore views.
4.93 CrTotal views
227Posts across 4 platforms
4.2MViews on the top Facebook post
2.09 LakhViews on the top influencer tweet
Briefing
Campaign summary
Facebook carried the campaign, 4.19 crore views from 107 posts, with twelve best performing posts between 10 lakh and 42 lakh views each, built on lines such as “This time it is not power that has risen, but a superpower” and “Mass action, mass dialogues, mass devotion”. Instagram added 46.48 lakh views from 51 posts, led by a Balakrishna reel with 16 lakh views. On X, 52 posts drew 19.20 lakh views, with influencer tweets from Stringg (2.09 lakh views), Desi Mojito (1.53 lakh) and Sagar Kumar (1.36 lakh). On YouTube, 17 videos added 9.23 lakh views, led by reviews with 3.5 lakh and 3.16 lakh views, alongside public opinion videos from cinema halls.
Situation board
227 posts, 4.93 crore views
Radar blip size and bar length are views, drawn to one scale.
| Platform | Total posts | Total views |
|---|---|---|
| 107 | 4.19 Crore | |
| 51 | 46.48 Lakh | |
| 52 | 19.20 Lakh | |
| YouTube | 17 | 9.23 Lakh |
| Total | 227 | 4.93 Crore |
Intel files
Top performers
File 02#AKHANDA2
Instagram post 1
1.6M views
No.1 on Instagram
File 03#AKHANDA2
Stringg
2.09 Lakh views
No.1 on X
File 04#AKHANDA2
YouTube review 1
3.50 Lakh views
No.1 on Creator
File 05#AKHANDA2
Facebook post 2
3.5M views
No.2 on Facebook
File 06#AKHANDA2
Instagram post 2
1M views
No.2 on Instagram
Field assets
Who moved the numbers
The best performing posts named in the report. The report does not name the Facebook and Instagram pages, so those posts are listed by views.
FacebookFacebook posts
- Facebook post 14.2M views
- Facebook post 23.5M views
- Facebook post 33.1M views
- Facebook post 42.8M views
- Facebook post 52.1M views
- Facebook post 62M views
- Facebook post 71.8M views
- Facebook post 81.2M views
- Facebook post 91M views
- Facebook post 101M views
InstagramInstagram posts
- Instagram post 11.6M views
- Instagram post 21M views
- Instagram post 3353K views
- Instagram post 4285K views
- Instagram post 5157K views
XInfluencer tweets on X
- Stringg2.09 Lakh views
- Desi Mojito1.53 Lakh views
- Sagar Kumar1.36 Lakh views
- I Support Narendra Modi1.09 Lakh views
- Ankit Pandey90.8K views
- Mr Sinha86.5K views
- Influencer tweet81.1K views
- Influencer tweet81.1K views
- Vertigo Warrior75K views
CreatorYouTube videos
- YouTube review 13.50 Lakh views
- YouTube review 23.16 Lakh views
- YouTube review 31.21 Lakh views
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