270M+ audienceBada Naam Karenge: 2.08 crore total views.Read the case study →
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Films, web series and shows we put in the conversation through content, influencers and trends.
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Case studies
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Case study 01 of 16
Web series campaign
Freedom at Midnight Season 2
Credtech ran the social media promotion for Freedom at Midnight Season 2, the Sony LIV Originals historical drama about India’s independence and Partition, which began streaming on 9 January.
- Total views
- 97.7 Lakh
- Posts across 3 platforms
- 282
- Views on the top Facebook post
- 1.9M
- Views on the top influencer tweet
- 53K
Case study 02 of 16
Film release campaign
Kantara Chapter 1
Credtech ran the social media promotion for Kantara Chapter 1, Rishab Shetty's prequel. 287 posts across Facebook, Instagram, X, YouTube and creator reviews generated 3.73 crore views.
- Total views
- 3.73 Cr
- Posts across 5 channels
- 287
- Views on the top Facebook post
- 4M
- YouTubers covering audience reactions
- 10
Case study 03 of 16
Film release campaign
Akhanda 2
Credtech ran the social media promotion for Akhanda 2: Thaandavam around its 5 December release. 227 posts across Facebook, Instagram, X and YouTube generated 4.93 crore views.
- Total views
- 4.93 Cr
- Posts across 4 platforms
- 227
- Views on the top Facebook post
- 4.2M
- Views on the top influencer tweet
- 2.09 Lakh
Case study 04 of 16
AI series launch on WAVES OTT
Mahabharat AI
Credtech ran the social media promotion for Mahabharat, the AI-created retelling of the epic that premiered on WAVES OTT on 25 October and on Doordarshan from 2 November. 222 posts across Facebook, Instagram and X generated 34 lakh views.
- Total views
- 34 Lakh
- Posts across 3 platforms
- 222
- Reels using the trending audio
- 583
- Reach of the top Facebook post
- 1.22 Lakh
Case study 05 of 16
Sony LIV Originals series launch
Real Kashmir Football Club
Credtech ran the social media promotion for Real Kashmir Football Club, the Sony LIV Originals series about a football club in Kashmir. 105 posts across Instagram, Facebook and X generated 28.93 lakh views.
- Total views
- 28.93 Lakh
- Posts across 3 platforms
- 105
- Views on the top Instagram reel
- 5.37 Lakh
- Views on the top influencer tweet
- 47.8K
Case study 06 of 16
From the campaign report
Film release campaign
Dhurandhar
Until its release on 6 December, Dhurandhar had little organic buzz. The online conversation was about a controversial clip involving the lead actor, not the film, and the backlash left it caught between audiences on both sides. Credtech's job was to move the conversation from the controversy to the content.
- Total views
- 5.73 Cr
- Posts across 4 platforms
- 292
- Seedings
- 300
- Views on the top Facebook post
- 10M
Case study 07 of 16
From the campaign report
Star promotion, January to February
Allu Arjun
Credtech ran Allu Arjun's social media promotion across Facebook, Instagram and X in January and February, centred on Pushpa 2's release in Japan. 400+ posts and 110+ original content pieces generated 2.67 crore+ views, far past the 20 lakh+ cumulative reach promised.
- Total views
- 2.67 Cr
- Posts
- 400+
- Original content pieces
- 110+
- Fan page followers
- 562K
Case study 08 of 16
From the campaign report
Film promotion, March and May
Peddi
Credtech ran the social media campaign for Peddi across Facebook, Instagram and X in March and again in May, ahead of the film's 4 June release. Across both months, 354 posts and tweets generated 3.93 crore+ views, alongside 70 to 80 pieces of original content and 700+ online reputation management activities.
- Total views, March and May
- 3.93 Cr
- Posts and tweets
- 354
- ORM activities
- 700+
- Reach of the top Facebook post
- 69 Lakh
Case study 09 of 16
From the campaign report
Film release campaign
The India Story
Credtech ran the social media campaign for The India Story across Facebook, Instagram creators, X and creator-led reviews. 235 posts generated about 3.30 crore views, and the #TheIndiaStoryAlert trend built launch-day buzz on X.
- Total views
- 3.30 Cr
- Posts across 4 channels
- 235
- Views from creator reviews
- 2.23 Cr
- Impressions on the X trend
- 98.16 Lakh
Case study 10 of 16
From the campaign report
Film release campaign
Nagabandham
Credtech ran the social media promotion for Nagabandham from 5 to 23 July across X, Facebook, Instagram and movie review platforms. 490 posts generated 4.25 crore+ views, and two X trends stayed active for nearly 5 hours each, delivering a combined 2.03 crore+ impressions.
- Total views
- 4.25 Cr
- Posts across 4 platforms
- 490
- Trends on X, about 5 hours each
- 2
- Combined trend impressions
- 2.03 Cr
Case study 11 of 16
From the campaign report
Film release campaign
Mirai
Credtech ran the social media promotion for Mirai across Instagram, Facebook, X and YouTube in September 2025. 440 posts generated 3.7 crore views, and every target promised in the brief was met or beaten.
- Total views
- 3.7 Cr
- Posts across 4 platforms
- 440
- Trends on X (No. 1 and No. 2)
- 2
- Impressions on the No. 1 trend
- 90.34 Lakh
Case study 12 of 16
From the campaign report
Film trailer launch
Ramayana Trailer
Credtech ran the social media promotion for the Ramayana trailer across Instagram, Facebook, X and YouTube. 525 posts from creators, fan and community pages and influencers generated 2.70 crore views.
- Total views
- 2.70 Cr
- Posts across 4 platforms
- 525
- Negative links countered
- 270+
- Positive counter comments seeded
- 1600+
Case study 13 of 16
From the campaign report
Social media campaign report
Shark Tank India Season 2
This report captures the objectives, strategies and outcomes of the social media campaign for Shark Tank India Season 2. It shows how meme marketing, influencer partnerships and buzz-generation tactics resonated with audiences across platforms, driving engagement and awareness for the show.
- Reach
- 43M+
- Views
- 13M+
- Cumulative Facebook audience
- 8 Cr
- Twitter trends
- 2
Case study 14 of 16
From the campaign report
Sony LIV Originals
Bada Naam Karenge
Credtech Solutions executed the Bada Naam Karenge campaign and created a viral wave across social media platforms. With an audience of 270M+, it is one of our standout digital marketing achievements.
- Audience
- 270M+
- Total views
- 2.08 Cr
- Cumulative Instagram audience
- 19.3 Cr
- WhatsApp group posts
- 700+
Case study 15 of 16
From the campaign report
Sony LIV
Tanaav 2 on Sony LIV
The Sony LIV Tanaav 2 campaign had an extensive social media reach, using multiple platforms to boost engagement, generate trends and increase viewership for the show.
- Total views and reach
- 3.47 Cr
- Impressions, #TanaavOnSonyLiv
- 1.16 Cr
- Facebook posts
- 8150+
- Influencer tweets
- 95+
Case study 16 of 16
From the campaign report
Hotstar
Harikatha on Hotstar
This campaign used the power of social media to promote Harikatha on Hotstar, driving audience engagement and viewership. With strong results on Instagram and X (Twitter), it expanded the show's reach and created significant buzz.
- Total reach
- 6,202,871
- Total impressions
- 8,452,720
- Tweets from 1,527 users
- 2,155
- Trending at No. 1
- 1 hr+
All campaigns
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Kantara Chapter 1
Credtech ran the social media promotion for Kantara Chapter 1. 287 posts across Facebook, Instagram, X, YouTube and creator reviews generated 3.73 crore views, led by an Insist Post Facebook video with 40 lakh views, and a full-house theatre event brought YouTube reviewers, journalists and influencers to the film.
Akhanda 2
Credtech ran the social media promotion for Akhanda 2 around its 5 December release. 227 posts across Facebook, Instagram, X and YouTube generated 4.93 crore views, led by Facebook posts with up to 42 lakh views each, influencer tweets with up to 2.09 lakh views and YouTube reviews with up to 3.5 lakh views.
Mahabharat AI
Credtech ran the social media promotion for Mahabharat, the AI-created series that premiered on WAVES OTT on 25 October and on Doordarshan from 2 November. 222 posts across Facebook, Instagram and X generated 34 lakh views, seeded on pages with large Hindi-speaking audiences and kept going after release.
Real Kashmir Football Club
Credtech ran the social media promotion for Sony LIV's Real Kashmir Football Club. 105 posts across Instagram, Facebook and X generated 28.93 lakh views, led by an Instagram reel from the_deep_thinker with 5.37 lakh views and nine influencer tweets on X.
Dhurandhar
Credtech ran the social media promotion for Dhurandhar around its 6 December release, when the online conversation was about backlash over a viral clip rather than the film. 292 posts across Facebook, X, YouTube and Instagram generated 5.73 crore views, led by a GK Update Facebook post with 10M views, alongside 300 seedings and reviews from large YouTube creators.
Allu Arjun
Credtech ran Allu Arjun's social media promotion across Facebook, Instagram and X in January and February, centred on Pushpa 2's release in Japan. 400+ posts and 110+ original content pieces generated 2.67 crore+ views, two fan pages built for the campaign reached 562K followers, and an ORM team countered negative narratives.
Peddi
Credtech ran Peddi's social media campaign across Facebook, Instagram and X in March and May. 354 posts and tweets generated 3.93 crore+ views, led by a Youth 4 BJP post with 69 lakh reach, alongside 70 to 80 pieces of original content and 700+ online reputation management activities.
The India Story
Credtech promoted The India Story across Facebook, Instagram creators, X and creator-led reviews. 235 posts generated about 3.30 crore views, creator reviews alone delivered 2.23 crore, and #TheIndiaStoryAlert trended on X for almost 3 hours with 9,816,409 impressions.
Nagabandham
Credtech promoted Nagabandham from 5 to 23 July across X, Facebook, Instagram and movie review platforms. 490 posts generated 4.25 crore+ views, and two X trends, #NagabandhamOnFire and #NagabandhamInCinemas, stayed active for nearly 5 hours each with a combined 2.03 crore+ impressions.
Mirai
Credtech promoted Mirai across Instagram, Facebook, X and YouTube in September 2025. 440 posts generated 3.7 crore views, #BrahmandBlockbusterMirai trended at No. 1 on X with 90.34 lakh impressions and #UnstoppableMirai at No. 2, and every promised target was met or beaten.
Ramayana
Credtech promoted the Ramayana trailer across Instagram, Facebook, X and YouTube. 525 posts from creators, fan and community pages and influencers generated 2.70 crore views, led by Instagram creators with up to 2.4 million reach. An online reputation management team countered 270+ negative links and seeded 1,600+ positive counter comments.
The Kashmir Files
The campaign for The Kashmir Files boosted the film's visibility through strategic content creation, consistent posting and influencer engagement. It combined humour, emotional appeal and trending hashtags to make the campaign memorable and relatable, which led to high interaction, widespread discussion and strong resonance across social platforms. Hashtags trended at No. 1, showing the campaign's extensive reach.
Bada Naam Karenge
Credtech executed the Bada Naam Karenge campaign for Sony LIV Originals and created a viral wave across social platforms. Strategic content, consistent posting and influencer engagement boosted visibility, while humour, emotional appeal and trending hashtags made the campaign memorable. Hashtags trended at No. 1, and the multi-platform strategy positioned the show as a cultural and social talking point.
Harikatha
The Harikatha on Hotstar campaign surpassed its targets on Instagram and X (Twitter). On Instagram it reached over 78 lakh people against a target of 70 lakh, through 35 posts from 35 pages, generating 8.35 lakh views. On X it engaged over 17 lakh people against a 15 lakh target, with 38 posts from 38 influencers, and #HarikathaonHotstar trended at No. 1 nationally for over an hour with 84 lakh impressions. In total the campaign reached 6,202,871 people with 8,452,720 impressions and 2,155 tweets from 1,527 users.
Tanaav 2
The Sony LIV Tanaav 2 campaign had an extensive social media reach, using multiple platforms to boost engagement, generate trends and increase viewership for the show. Total views and reach came to 3.47 crore, and #TanaavOnSonyLiv trended in the top 2 with 1.16 crore impressions.
Thalaivi
The social media promotion of Thalaivi achieved substantial reach and engagement through a well-executed content strategy. High-performing posts reflected strong audience interest and interaction. The campaign used popular third-party pages such as “I Support Narendra Modi” and “The Chaupal” to amplify visibility among targeted audiences. Tailored content, regional relevance and emotional appeal drove conversations and created buzz around the film, showing the power of influencer networks and targeted page partnerships.
Rocket Boys
The Rocket Boys web series campaign achieved significant reach and engagement across multiple platforms through a strategic mix of content formats and a consistent posting schedule. Influencers generated buzz, while humorous and relatable creatives made the campaign more memorable. Strategic planning enhanced the show's visibility and drove high audience interaction.
Maharani Season 2
The promotion of Maharani Season 2 succeeded across Facebook, Instagram and X (Twitter), driven by strategic content creation and influencer collaborations. The campaign exceeded its performance targets, showing a deep understanding of audience behaviour and platform trends. Engaging videos, character-led storytelling and interactive posts produced a significant rise in reach and engagement.
Freedom at Midnight Season 2
Credtech ran the social media promotion for Freedom at Midnight Season 2 on Sony LIV. 282 posts across Facebook, Instagram and X generated 97.7 lakh views, led by a Facebook scene clip with 1.9 million views, with influencer tweets adding up to 53 thousand views each.
Shark Tank India
The Shark Tank India campaign delivered strong results across Facebook, Instagram and X (Twitter) with dynamic content, influencer collaborations and interactive strategies. Short-form videos, behind-the-scenes clips and real-time reactions sparked conversations and built excitement. The campaign surpassed its engagement goals, expanded reach and generated viral buzz. Content tailored to each platform and to entrepreneurial communities positioned Shark Tank India as a must-watch TV show.
Our case studies
We take pride in delivering marketing and public relations strategies that help clients build trustworthy, impactful brands. We have partnered with businesses across industries to create campaigns that resonate, engage and convert.
- Trusted expertise. Clients rely on us for transparent, results-driven marketing and PR.
- Tailored strategies. Every business is unique, so every plan is built around your goals.
- Proven track record. From startups to established brands, our portfolio shows growth and stronger reputations.
- Innovative approach. We blend creativity with data-driven insight to maximise reach and impact.
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