File 01#ALLUARJUN
Mind speaks
2.9 Million reach
34.7K likesNo.1 on Facebook
Case file · Star promotion, January to February
Allu Arjun
- RESULT
- 2.67 Cr total views
- VOLUME
- 400+ posts
- MISSION
- Amplify
Credtech ran Allu Arjun's social media promotion across Facebook, Instagram and X in January and February, centred on Pushpa 2's release in Japan. 400+ posts and 110+ original content pieces generated 2.67 crore+ views, far past the 20 lakh+ cumulative reach promised.
2.67 CrTotal views
400+Posts
110+Original content pieces
562KFan page followers
Briefing
Campaign summary
Third-party pages delivered 1.91 crore+ views from 306 posts, led on Facebook by Mind speaks (2.9 million reach), Ziddi Soch (2.2 million) and Hindugram (2 million), and on Instagram by Namo The World Leader (4.49 lakh) and Hindutva (4.10 lakh). Influencer tweets reached up to 2.52 lakh views. Two fan pages built for the campaign grew to 562K followers, and Allu Arjun GIFs were approved on Giphy and Tenor.
Orders
- Amplify. From screens to streets, make Allu Arjun's Japan moment impossible to ignore. Every post, edit and share was crafted to turn a film release into a national pride movement across every major social platform.
- Engage. Activate fan pages, third-party networks and influencer voices together, turning passive audiences into active advocates across Facebook, Instagram and X.
- Protect. Run a sharp ORM strategy so negative narratives are countered quickly and Allu Arjun's digital reputation stays protected throughout the campaign.
Situation board
306 third-party posts, 1.91 crore views
Radar blip size and bar length are views, drawn to one scale.
| Deliverable | Promised | Achieved |
|---|---|---|
| Asset creation | 3 to 4 fan pages on Facebook, Instagram and Twitter (one time) | 2 fan pages |
| Fan page growth (Facebook) | 80K to 100K followers through organic growth | 562K |
| Reach generation | 20 lakh+ cumulative reach from fan pages and influencers | 2.67 Cr+ |
| Third-party Facebook | 250+ posts | 300+ |
| Third-party Instagram | 100+ creatives | 110+ |
| As required | 1,500+ |
Third-party overview
- 135 posts · 1.37 Crore+ views
- 78 posts · 44.41 Lakh views
- 93 posts · 10.49 Lakh views
- Total
- 306 posts · 1.91 Crore+ views
Fan page 1: Icon Star Allu Arjun
- Facebook views, Jan to Feb
- 6.9M
- Instagram views, Jan to Feb
- 4.0M
- Facebook followers
- 84K
- Instagram followers
- 930
Fan page 2: Allu Arjun Jabra Fans
- Instagram views, Jan to Feb
- 3.8M
- Instagram reach
- 2.4M
- Facebook views, Jan to Feb
- 3.3M
- Facebook followers
- 401K
- Instagram followers
- 76.2K
Intel files
Top performers
File 02#ALLUARJUN
Namo The World Leader
4.49 Lakh reach
12.2K likesNo.1 on Instagram
File 03#ALLUARJUN
Ziddi Soch
2.2 Million reach
58K likesNo.2 on Facebook
File 04#ALLUARJUN
Hindutva
4.10 Lakh reach
61.9K likesNo.2 on Instagram
File 05#ALLUARJUN
Hindugram
2 Million reach
48.7K likesNo.3 on Facebook
File 06#ALLUARJUN
Hindugram
3.90 Lakh reach
2.2K likesNo.3 on Instagram
Field assets
Who moved the numbers
The best performing third-party pages named in the report, ranked by reach.
FacebookFacebook pages
- Mind speaks2.9 Million reach34.7K likes
- Ziddi Soch2.2 Million reach58K likes
- Hindugram2 Million reach48.7K likes
- I Support Namo1.5 Million reach91.6K likes
- Namo The World Leader2.37 Lakh reach2K likes
- I Support Namo2.13 Lakh reach371 likes
- I Support Namo1.97 Lakh reach1.3K likes
- The Chaupal1.43 Lakh reach1.2K likes
InstagramInstagram pages
- Namo The World Leader4.49 Lakh reach12.2K likes
- Hindutva4.10 Lakh reach61.9K likes
- Hindugram3.90 Lakh reach2.2K likes
- Political Chasma2.04 Lakh reach1.6K likes
- I Support Namo1.78 Lakh reach1.7K likes
- Hindugram1.28 Lakh reach890 likes
- I Support Namo1.20 Lakh reach1.3K likes
- the_deep_thinker1.04 Lakh reach6K likes
Operations
Reputation management
Alongside the promotion, the ORM team watched for negative narratives about Allu Arjun and responded quickly. Posts around the “42 Do's and Don'ts Rules” controversy were countered with strategic replies, and one high-reach negative tweet was deleted after the team contacted its author.
- Strategic replies on the “42 Do's and Don'ts Rules” controversy
- A high-reach negative tweet taken down after contacting the author
- Allu Arjun GIFs created and approved on Giphy and Tenor
- Fan communities on Snapchat and WhatsApp
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