Case study · Sony LIV Originals
Bada Naam Karenge
Credtech Solutions executed the Bada Naam Karenge campaign and created a viral wave across social media platforms. With an audience of 270M+, it is one of our standout digital marketing achievements.
Outcome
What the campaign delivered
The campaign
Campaign summary
The campaign for Sony LIV Originals achieved significant reach and engagement on Instagram, Facebook and Twitter, and used WhatsApp for sharing. It focused on relatable, family-friendly content, often comparing the show to classics and highlighting its clean, non-violent storytelling. Top meme pages and regional influencers connected it with a diverse audience.
Platform overview
2.08 crore views
Tower height is views, drawn to one scale.
| Platform | Posts | Views | Audience |
|---|---|---|---|
| 381 | 1.89 Crore | 19.3 Crore | |
| 61 | 20 Lakh+ | 8 Crore | |
| 21 influencer tweets | 13 Lakh | ||
| 700+ group posts | |||
| Total | 2.08 Crore | 270M+ |
Key highlights and metrics
- Audience
- 270M+
- Total views
- 2.08 Crore
- Cumulative Instagram audience
- 19.3 Crore
- Instagram views
- 1.89 Crore
- Facebook cumulative audience
- 8 Crore
- Total Facebook video views
- 20 Lakh+
- WhatsApp group posts
- 700+
Best performers
The posts that moved the numbers
#BadaNaamKarengeInstagram post 1963K views
#BadaNaamKarengeInstagram post 2952K views
#BadaNaamKarengeInstagram post 3751K views
#BadaNaamKarengeInstagram post 5191K views
#BadaNaamKarengeInstagram post 6156K views
Top performers
Who moved the numbers
The best performing Instagram posts (pages not named in the report, so listed by views) and influencer tweets.
InstagramInstagram posts
- Instagram post 1963K views
- Instagram post 2952K views
- Instagram post 3751K views
- Instagram post 4277K views
- Instagram post 5191K views
- Instagram post 6156K views
XInfluencer tweets on X
- Nishant Munde17.9K views
- Chetan13.6K views
Reputation
Audience reception
Viewers praised the show for its meaningful, clean content, its emotional depth and relatable storytelling. Many compared it to Rajshri Productions' earlier work and commented on the acting, the direction and its family-friendly feel on OTT. The campaign's appeal to a broad, family-oriented audience proved successful.
Want results like these?
Tell us about your film, show or brand and we will plan the campaign with you.