File 01#FREEDOMATMIDNIGHTSEASON2
Facebook post 1
1.9M views
No.1 on Facebook
Case file · Web series campaign
Freedom at Midnight Season 2
- RESULT
- 97.7 Lakh total views
- VOLUME
- 282 posts across 3 platforms
Credtech ran the social media promotion for Freedom at Midnight Season 2, the Sony LIV Originals historical drama about India’s independence and Partition, which began streaming on 9 January.
97.7 LakhTotal views
282Posts across 3 platforms
1.9MViews on the top Facebook post
53KViews on the top influencer tweet
Briefing
Campaign summary
282 posts across Facebook, Instagram and X generated 97.7 lakh views. Facebook carried the campaign with 68.68 lakh views from 72 posts, led by a scene clip with 1.9 million views. Instagram added 19.18 lakh views from 112 posts and X 9.84 lakh from 98 posts, with influencer tweets of up to 53 thousand views. The posts paired short scenes from the series with Hindi captions about the leaders it portrays, to start conversation around the release.
Situation board
282 posts, 97.7 lakh views
Radar blip size and bar length are views, drawn to one scale.
| Platform | Total posts | Total views |
|---|---|---|
| 72 | 68.68 Lakh | |
| 112 | 19.18 Lakh | |
| 98 | 9.84 Lakh | |
| Total | 282 | 97.7 Lakh |
Intel files
Top performers
File 02#FREEDOMATMIDNIGHTSEASON2
Instagram post 1
68.9K views
No.1 on Instagram
File 03#FREEDOMATMIDNIGHTSEASON2
Influencer tweet 1
53K views
No.1 on X
File 04#FREEDOMATMIDNIGHTSEASON2
Facebook post 2
1.4M views
No.2 on Facebook
File 05#FREEDOMATMIDNIGHTSEASON2
Instagram post 2
56.2K views
No.2 on Instagram
File 06#FREEDOMATMIDNIGHTSEASON2
Influencer tweet 2
51K views
No.2 on X
Field assets
Who moved the numbers
The best performing posts named in the report. The report does not name the pages or tweet authors legibly, so the posts are listed by views.
FacebookFacebook posts
- Facebook post 11.9M views
- Facebook post 21.4M views
- Facebook post 3939K views
- Facebook post 4385K views
- Facebook post 5309K views
- Facebook post 6289K views
InstagramInstagram posts
- Instagram post 168.9K views
- Instagram post 256.2K views
- Instagram post 347.7K views
XInfluencer tweets on X
- Influencer tweet 153K views
- Influencer tweet 251K views
- Influencer tweet 344K views
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