File 01#HARIKATHAONHOTSTAR
Swyamsevak
22K views
No.1 on X
Case file · Hotstar
Harikatha on Hotstar
- RESULT
- 6,202,871 total reach
- VOLUME
- 8,452,720 total impressions
This campaign used the power of social media to promote Harikatha on Hotstar, driving audience engagement and viewership. With strong results on Instagram and X (Twitter), it expanded the show's reach and created significant buzz.
6,202,871Total reach
8,452,720Total impressions
2,155Tweets from 1,527 users
1 hr+Trending at No. 1
Briefing
Campaign summary
On Instagram the campaign reached over 78 lakh people, beating its 70 lakh target, through 35 posts from 35 different pages that generated 8.35 lakh views. On X it engaged over 17 lakh people, beating its 15 lakh target, with 38 posts from 38 influencers. #HarikathaonHotstar trended at No. 1 nationally for over an hour with 84 lakh impressions. Total cumulative views and reach, excluding the trend, came to 10.95 lakh.
Situation board
Reach and trend impressions
Radar blip size and bar length are views, drawn to one scale.
| Channel | Posts | Target | Achieved |
|---|---|---|---|
| 35 posts from 35 pages | 70 Lakh reach | 78 Lakh+ reach, 8.35 Lakh views | |
| X (Twitter) | 38 posts from 38 influencers | 15 Lakh reach | 17 Lakh+ reach |
| #HariKathaonHotstar | 2,155 tweets from 1,527 users | No. 1 in India for 1 hr+, 84.52 Lakh impressions |
Intel files
Top performers
File 02#HARIKATHAONHOTSTAR
Shri Aacharya Ji
19.7K views
No.2 on X
File 03#HARIKATHAONHOTSTAR
Prof. Sarita Sidh
17K views
No.4 on X
Field assets
Who moved the numbers
Influencer tweets shown in the report, by views.
XInfluencer tweets on X
- Swyamsevak22K views
- Shri Aacharya Ji19.7K views
- I Support Narendra Modi17.3K views
- Prof. Sarita Sidh17K views
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