Case study · Film release campaign
Kantara Chapter 1
Credtech ran the social media promotion for Kantara Chapter 1, Rishab Shetty's prequel. 287 posts across Facebook, Instagram, X, YouTube and creator reviews generated 3.73 crore views.
Outcome
What the campaign delivered
The campaign
Campaign summary
Facebook delivered 1.16 crore views from 63 posts, led by Insist Post (40 lakh views, 1.63 lakh likes), News 31 (31 lakh reach), Deshbhakt Bhartiya (15 lakh) and Anmol Suvichar (11 lakh). On X, 106 tweets added 88.95 lakh views, with influencer posts such as Sagar (3.65 lakh views) and Mufaddal Vohra (3.89 lakh). Creator reviews on YouTube and Facebook added 96 lakh views, and YouTube videos 46.63 lakh, led by Yogi Bolta Hai's review with 14 lakh views. We seeded the creatives on pages with large Hindi-speaking audiences and kept the buzz going after release.
Objectives
Messaging
Show that every moment of Kantara reflects the essence of Dharma, Sanatan Sanskriti and pure cinema.
Dissemination
Make every scroll, click and share part of a growing wave that reminds people this is a must-watch event.
Narrative
Just as Kantara brought people together, ignite anticipation and lead everyone to a cinematic journey that speaks to the heart.
Platform overview
287 posts, 3.73 crore views
Tower height is views, drawn to one scale.
| Platform | Total posts | Total views |
|---|---|---|
| 63 | 1.16 Crore | |
| 47 | 25 Lakh | |
| 106 | 88.95 Lakh | |
| YouTube | 21 | 46.63 Lakh |
| Reviews (YouTube, Facebook) | 50 | 96 Lakh |
| Total | 287 | 3.73 Crore |
Best performers
The posts that moved the numbers
#KantaraChapter1Insist Post40 Lakh views
163K likes- X
#KantaraChapter1Sabbar6.84 Lakh views
- Creator
#KantaraChapter1Yogi Bolta Hai14 Lakh views
#KantaraChapter1Audience reaction reel5.38 Lakh views
#KantaraChapter1News 3131 Lakh reach
80.3K likes- X
#KantaraChapter1Mufaddal Vohra3.89 Lakh views
Top performers
Who moved the numbers
The best performing pages, influencer tweets and YouTube videos named in the report.
FacebookFacebook pages
- Insist Post40 Lakh views163K likes
- News 3131 Lakh reach80.3K likes
- Deshbhakt Bhartiya15 Lakh reach80.4K likes
- Anmol Suvichar11 Lakh reach80.2K likes
- Deshbhakt Bhartiya10 Lakh reach58.5K likes
- Public Mitra8.86 Lakh reach52K likes
- Rohit Sardana fan page4.31 Lakh reach23.9K likes
XInfluencer tweets on X
- Sabbar6.84 Lakh views
- Mufaddal Vohra3.89 Lakh views
- Sagar3.65 Lakh views
- THE SKIN DOCTOR1.98 Lakh views
- Trendulkar1.12 Lakh views
CreatorYouTube videos
- Yogi Bolta Hai14 Lakh views
- Kantara Chapter 1 review8.68 Lakh views
- This Week Was WILD!7.54 Lakh views
- Real Story of Kantara3.54 Lakh views
InstagramInstagram posts
- Audience reaction reel5.38 Lakh views
Theatre activities
A full-house theatre event
We organised a full-house theatre screening and invited YouTube movie reviewers, journalists and influencers. Ten YouTubers covered the audience's reactions after the show, and a fan dressed as the film's Daiva character to honour Rishab Shetty and Kantara, which drew a big response from the crowd and on social media.
- A full-house screening for YouTube reviewers, journalists and influencers
- Tilak offered to guests as they came to give their reviews
- A fan tribute in the Daiva costume that the audience loved
- 10 YouTubers covered positive public opinion from the screening
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