Case study · AI series launch on WAVES OTT
Mahabharat AI
Credtech ran the social media promotion for Mahabharat, the AI-created retelling of the epic that premiered on WAVES OTT on 25 October and on Doordarshan from 2 November. 222 posts across Facebook, Instagram and X generated 34 lakh views.
The campaign
Campaign summary
We picked the pages carefully and seeded the creatives on nationalist pages with large Hindi-speaking audiences, then kept the buzz going after release. Facebook delivered the most views, 15.45 lakh from 72 posts, led by two I Support Namo posts with 1.22 lakh and 1.13 lakh reach. Instagram added 11 lakh views from 82 posts, led by rochaktathya (2.1 lakh reach), and X added 7.54 lakh from 68 posts, with influencer tweets from News Algebra (43.1K views), Mr Sinha (35.2K) and Deepak Sharma (34.1K). The campaign's original audio trended on Instagram, used in 583 reels.
Essence
Where Bhakti meets Pragati: capture the spirit of Sanatan values blended with the brilliance of innovation, reimagining timeless wisdom through technology.
Expression
Every frame reflects devotion and design, so each scroll, click and share carries the legacy of India's greatest epic with pride and precision.
Experience
An ancient story told with a futuristic vision, connecting generations by merging mythology with the modern mindscape.
Platform overview
222 posts, 34 lakh views
A 3D model of the campaign: drag to turn it. Bar height is views, drawn to one scale.
| Platform | Total posts | Total views |
|---|---|---|
| 72 | 15.45 Lakh | |
| 82 | 11 Lakh | |
| 68 | 7.54 Lakh | |
| Total | 222 | 34 Lakh |
Song trend on Instagram
- Trending original audio
- trilokindiaofficial
- Reels using the audio
- 583
- Top reels with the audio
- 31.9K, 30.9K and 27.1K views
Best performers
The posts that moved the numbers
The top performers named in the report, rebuilt with their figures. Point at the ring to stop it.
#MahabharatAIrochaktathya2.1 Lakh reach
7.2K likes
#MahabharatAII Support Namo1.22 Lakh reach
393 likes- X
#MahabharatAINews Algebra43.1K views
#MahabharatAIsarcastic_us11.8K likes
10M page followers
#MahabharatAII Support Namo1.13 Lakh reach
3.8K likes- X
#MahabharatAIMr Sinha35.2K views
Top performers
Who moved the numbers
The best performing pages and influencer tweets named in the report, ranked by reach or views as the report gives them.
InstagramInstagram pages
- rochaktathya2.1 Lakh reach7.2K likes
- sarcastic_us11.8K likes10M page followers
FacebookFacebook pages
- I Support Namo1.22 Lakh reach393 likes
- I Support Namo1.13 Lakh reach3.8K likes
XInfluencer tweets on X
- News Algebra43.1K views
- Mr Sinha35.2K views
- Deepak Sharma34.1K views
How we did it
Targeted seeding
We carefully picked the pages and seeded the creatives on nationalist pages with a large Hindi-speaking audience, and kept the buzz going through seeding even after the series released.
- Creatives seeded on pages with large Hindi-speaking audiences
- Seeding continued after the WAVES OTT premiere
- The campaign's original audio trended on Instagram, used in 583 reels
- Audiences responded with messages such as Jai Shree Krishna and Bahoot acchi pehal hai
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