Case file · Film release campaign

Nagabandham

RESULT
4.25 Cr total views
VOLUME
490 posts across 4 platforms
MISSION
Visibility and sentiment

Credtech ran the social media promotion for Nagabandham from 5 to 23 July across X, Facebook, Instagram and movie review platforms. 490 posts generated 4.25 crore+ views, and two X trends stayed active for nearly 5 hours each, delivering a combined 2.03 crore+ impressions.

4.25 CrTotal views
490Posts across 4 platforms
2Trends on X, about 5 hours each
2.03 CrCombined trend impressions

Briefing

Campaign summary

Instagram delivered the most views, 1.93 crore+ from 115 posts, led by pages such as Laughterfeeds (11 lakh reach) and _Epic69 (10 lakh). On Facebook, GK Update reached 16 lakh and I Support Namo posts up to 9.97 lakh. Creator movie reviews added 1.13 crore+ views from 63 posts, and a single News31India public review reached 49 lakh with 1.67 lakh likes.

Orders

  1. Visibility and sentiment. Build strong nationwide visibility and positive audience sentiment for Nagabandham through a coordinated campaign across X, Facebook, Instagram and movie review platforms.
  2. Momentum and story. Generate sustained conversations and trending momentum around the film, and highlight its Sanatan rooted narrative, visual scale and theatrical appeal.
  3. Theatre visits and reach. Drive audience interest and theatre visits, amplify positive reviews, creator content and high performing posts, and maximise reach, views, engagement and recall.

Situation board

490 posts, 4.25 crore views

Radar blip size and bar length are views, drawn to one scale.

INSTAGRAM · 115
1.93 Cr
MOVIE REVIEWS · 63
1.13 Cr
FACEBOOK · 116
86 Lakh
TWITTER · 196
32 Lakh
TOTAL · 490
4.25 Crore+
Platform summary
PlatformTotal postsTotal views
Facebook11686 Lakh
Instagram1151.93 Crore+
Twitter19632 Lakh
Movie reviews631.13 Crore+
Total4904.25 Crore+

Trend 1 on X: #NagabandhamOnFire

Trending hours
5 hours
Total tweets
4,171
Total users
2,281
Total reach
7,883,683
Total impressions
9,171,272

Trend 2 on X: #NagabandhamInCinemas

Trending hours
5 hours
Total tweets
3,851
Total users
2,151
Total reach
9,883,683
Total impressions
11,171,272

Intel files

Top performers

Instagram
File 01#NAGABANDHAM

Laughterfeeds

11 Lakh reach

5.1K likesNo.1 on Instagram
Facebook
File 02#NAGABANDHAM

GK Update

16 Lakh reach

60K likesNo.1 on Facebook
X
File 03#NAGABANDHAM

News Algebra

98K reach

8.06 Lakh followersNo.1 on X
Creator
File 04#NAGABANDHAM

News31India

49 Lakh reach

1.67 Lakh likesNo.1 on Creator
Instagram
File 05#NAGABANDHAM

_Epic69

10 Lakh reach

3.1K likesNo.2 on Instagram
Facebook
File 06#NAGABANDHAM

I Support Namo

9.97 Lakh reach

29K likesNo.2 on Facebook

Field assets

Who moved the numbers

The best performing pages, creators and influencer tweets named in the report, ranked by reach.

InstagramInstagram pages

  1. Laughterfeeds11 Lakh reach5.1K likes
  2. _Epic6910 Lakh reach3.1K likes
  3. Just.Adulting7.68 Lakh reach3.9K likes
  4. trollcasmic6.71 Lakh reach1K likes
  5. The Brief.in6.64 Lakh reach3.2K likes
  6. pehla.pyar5.54 Lakh reach2.1K likes
  7. Laughtercolours3.41 Lakh reach2K likes

FacebookFacebook pages

  1. GK Update16 Lakh reach60K likes
  2. I Support Namo9.97 Lakh reach29K likes
  3. I Support Namo9.1 Lakh reach16K likes
  4. Hindustan Meri Jaan5.85 Lakh reach18.3K likes
  5. The Chaupal4.89 Lakh reach16.6K likes
  6. Youth4BJP4.71 Lakh reach7.7K likes
  7. The Chaupal4.17 Lakh reach8.8K likes
  8. I Support Namo3.96 Lakh reach6.6K likes
  9. I Support Namo3.58 Lakh reach11.8K likes
  10. I Support Namo3.47 Lakh reach8K likes
  11. The Chaupal3.18 Lakh reach10K likes
  12. EveryThing Bhartiye1.20 Lakh reach2.5K likes

XInfluencer tweets on X

  1. News Algebra98K reach8.06 Lakh followers
  2. Madhur95.8K reach1.44 Lakh followers
  3. Bala87.4K reach3.42 Lakh followers
  4. Desi Mojito74K reach84.8K followers
  5. The Analyzer69.6K reach1.44 Lakh followers
  6. Jitendra Pratap Singh69.4K reach1.20 Lakh followers
  7. Kreately.in56.8K reach3.46 Lakh followers
  8. Vertigo Warrior55K reach3.20 Lakh followers

CreatorCreator movie reviews

  1. News31India49 Lakh reach1.67 Lakh likes
  2. News31India11 Lakh reach61.5K likes
  3. Bharat Gaan10 Lakh reach14K likes
  4. News31India9.57 Lakh reach10.9K likes
  5. News31India9.19 Lakh reach55.8K likes
  6. Bharat Gaan4.86 Lakh reachLikes not reported
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