Case study · Film promotion, March and May
Peddi
Credtech ran the social media campaign for Peddi across Facebook, Instagram and X in March and again in May, ahead of the film's 4 June release. Across both months, 354 posts and tweets generated 3.93 crore+ views, alongside 70 to 80 pieces of original content and 700+ online reputation management activities.
Outcome
What the campaign delivered
The campaign
Campaign summary
March delivered 2.87 crore+ views from 208 posts, led by a Youth 4 BJP Facebook post with 69 lakh reach. May added 1.06 crore+ views from 146 posts, led by Cricket Ke Deewane on Facebook (11 lakh reach) and Sarcasmicguy and Log.Kya.Kahenge on Instagram (10 lakh reach each). May's content centred on Ram Charan's transformation for the film: his vegetarian diet and barefoot visuals during the Ayyappa Deeksha, his temple visits, and 1.5 years of akhada training.
Objectives
Amplify
From screens to streets, make Peddi a massive success. Every post and edit was crafted to turn its release into a wave of national pride across platforms.
Engage
Amplify content through third-party networks and influencers: 110 Instagram posts, 55 Facebook posts, 43 influencer tweets and 500+ ORM activities in March.
What May's content covered
- Ram Charan's transformation for Peddi while following a vegetarian diet during his Ayyappa Deeksha
- Sanatani-angle content built on Ram Charan's temple visit visuals and videos
- Viral barefoot visuals of Ram Charan during the Ayyappa Deeksha, amplified through influencers
- His 1.5-year physical transformation and intense akhada training for the film
- Edits, memes, graphics and promotional creatives for Ram Charan's image and the film
Platform overview
354 posts, 3.93 crore views
Tower height is views, drawn to one scale.
| Platform | March | May | Both months |
|---|---|---|---|
| 55 posts · 1.75 Crore+ | 27 posts · 40 Lakh | 82 posts · 2.15 Crore+ | |
| 110 posts · 75 Lakh+ | 74 posts · 54.66 Lakh | 184 posts · 1.30 Crore+ | |
| 43 tweets · 37.38 Lakh+ | 45 tweets · 7.09 Lakh | 88 tweets · 44.47 Lakh+ | |
| Content created | 50-55 | 20-25 | 70-80 |
| ORM activities | 500+ | 200+ | 700+ |
| Total | 208 · 2.87 Crore+ | 146 · 1.06 Crore+ | 354 · 3.93 Crore+ |
Fan page: Dil se Ram Charan
- Facebook followers
- 551K
- Instagram followers
- 15.3K
- Instagram views, last 30 days
- 378.8K
- X followers
- 14.4K
- Instagram fan page posts, May
- 66.8K, 58.5K and 48.8K views
Best performers
The posts that moved the numbers
#PeddiYouth 4 BJP69 Lakh reach
1.28 Lakh likes
#PeddiTrollscasm11 Lakh reach
2.9K likes- X
#PeddiVikas5.12 Lakh reach
84.8K followers 
#PeddiSarcasmicguy10 Lakh reach
5K likes
#PeddiCricket Ke Deewane11 Lakh reach
12.8K likes- X
#PeddiVertigo Warrior76.5K reach
3.22 Lakh followers
Top performers
Who moved the numbers
The best performing pages and influencer tweets named in the March and May reports, ranked by reach.
FacebookFacebook pages, March
- Youth 4 BJP69 Lakh reach1.28 Lakh likes
- Hindutva30 Lakh reach2.3 Lakh likes
- The Chaupal5.26 Lakh reach10.2K likes
- I Support Namo2 Lakh reach824 likes
- Deshbhakt Bhartiya1.91 Lakh reach3K likes
- The Chaupal1.29 Lakh reach5K likes
InstagramInstagram pages, March
- Trollscasm11 Lakh reach2.9K likes
- The BackBencher10 Lakh reach7.5K likes
- Awesommes7.32 Lakh reach2.9K likes
- Rational Pandit2.93 Lakh reach3K likes
- I Support Namo2.74 Lakh reach2K likes
- Specsofpolitics2.53 Lakh reach2.4K likes
- pehla.pyar2.22 Lakh reach1.1K likes
- beingtroll1.51 Lakh reach900 likes
- the_deep_thinker1.44 Lakh reach1.1K likes
- Just Lol Things1.39 Lakh reach383 likes
XInfluencer tweets on X, March
- Vikas5.12 Lakh reach84.8K followers
- Sanatan5.07 Lakh reach1.10 Lakh followers
- Sheetal Chopra4.32 Lakh reach1.35 Lakh followers
- Sunanda Roy3.07 Lakh reach1.15 Lakh followers
- Pooja Goswami2.83 Lakh reach85.3K followers
- The Analyzer2.06 Lakh reach1.35 Lakh followers
- Chandan Sharma1.56 Lakh reach1.22 Lakh followers
- Meme Supplier1.24 Lakh reach43.8K followers
- Desi Thug1.17 Lakh reach1.96 Lakh followers
- Desi Thug1.03 Lakh reach1.96 Lakh followers
- Slum dog87K reach1.21 Lakh followers
InstagramInstagram pages, May
- Sarcasmicguy10 Lakh reach5K likes
- Log.Kya.Kahenge10 Lakh reach2.5K likes
- Ifriendshipdaily3.84 Lakh reach2.8K likes
- Suttaa_Gramm2.20 Lakh reach1.2K likes
- Bhagwat Geeta2.15 Lakh reach2.9K likes
- Theironicalbaba1.90 Lakh reach545 likes
- SpecsOfPolitics1.60 Lakh reach4.2K likes
- Fact Of Students1.45 Lakh reach628 likes
- Fun Factors1.07 Lakh reach548 likes
FacebookFacebook pages, May
- Cricket Ke Deewane11 Lakh reach12.8K likes
- Indian Teams Fan5.55 Lakh reach4.1K likes
- Hindustan Meri Jaan1.91 Lakh reach475 likes
- Insist Post1.66 Lakh reach528 likes
XInfluencer tweets on X, May
- Vertigo Warrior76.5K reach3.22 Lakh followers
- Kashmiri Hindu61.9K reach2.37 Lakh followers
- Sheetal Chopra41.5K reach1.35 Lakh followers
- SlumDogReview30.8K reach1.21 Lakh followers
- Star Boy Tarun25.6K reach1.86 Lakh followers
- Priya24K reach56.8K followers
- Pooja Goswami23.5K reach85.2K followers
- Beats In Brief23K reach31.8K followers
Reputation
Online reputation management
We coordinated counter replies from several large, verified handles on posts that were spreading negative commentary about Ram Charan's Peddi look. These replies countered the criticism and helped shift the conversation toward a more positive narrative.
- 500+ ORM activities in March
- Counter replies from large, verified handles on X
- Small scale influencers collaborated on the Naacho-Naacho to Rai Rai Raa Raa trend
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