Case study · Film trailer launch
Ramayana Trailer
Credtech ran the social media promotion for the Ramayana trailer across Instagram, Facebook, X and YouTube. 525 posts from creators, fan and community pages and influencers generated 2.70 crore views.
The campaign
Campaign summary
Instagram creators delivered the largest reach, led by Anamika Kumari (2.4 million) and Drx Akshat Mishra (1.7 million). On Facebook, the best performing posts from pages such as I Support Namo, Haryana Live and The Chaupal each recorded 473K to 832K views or reach, and influencer tweets on X added up to 492K reach per post. Alongside the promotion, an online reputation management team countered negative commentary about the trailer.
Platform overview
525 posts, 2.70 crore views
A 3D model of the campaign: drag to turn it. Bar height is views, drawn to one scale.
| Platform | Total posts | Total views |
|---|---|---|
| 130 | 54.08 Lakh | |
| X (Twitter) | 237 | 48.35 Lakh |
| YouTube | 2 | 50 Thousand |
| 156 | 1.61 Crore | |
| Total | 525 | 2.70 Crore |
Best performers
The posts that moved the numbers
The top performers named in the report, rebuilt with their figures. Point at the ring to stop it.
#RamayanaTrailerAnamika Kumari2.4M reach
121K likes
#RamayanaTrailerI Support Namo832K views
13.3K likes- X
#RamayanaTrailerTHE SKIN DOCTOR492K reach
6.4K likes 
#RamayanaTrailerDrx Akshat Mishra1.7M reach
59.9K likes
#RamayanaTrailerHaryana Live809K views
3.2K likes- X
#RamayanaTrailerMr Sinha294K reach
3.5K likes
Top performers
Who moved the numbers
The best performing creators, pages and influencers from the report, ranked by reach or views.
InstagramInstagram creators
- Anamika Kumari2.4M reach121K likes
- Drx Akshat Mishra1.7M reach59.9K likes
- Aneesh Speaks1.3M reach45.6K likes
- KALKIYUG522K reach11.5K likes
- Bharatify IN388K reach22.5K likes
- Adv Ashutosh Dubey313K reach3.1K likes
- Rishi Tawania259K reach4.3K likes
- unscripted_paras_259K reach4.3K likes
- Sheuli Singh237K reach3.4K likes
- Yash Raghav226K reach4K likes
FacebookFacebook pages
- I Support Namo832K views13.3K likes
- Haryana Live809K views3.2K likes
- I Support Narendra Modi787K reach11.5K likes
- The Chaupal618K reach15.9K likes
- I Support Namo528K reach9.1K likes
- I Support Namo473K reach15.1K likes
XInfluencer tweets on X
- THE SKIN DOCTOR492K reach6.4K likes
- Mr Sinha294K reach3.5K likes
- Stringg160K reach3.3K likes
- Bala132K reach3K likes
- The Jaipur Dialogues125K reach2.7K likes
- Anshul Saxena112K reach3.3K likes
- Ankit Kumar Sindhi110K reach587 likes
- News Algebra71.9K reach990 likes
- Tajinder Bagga58.9K reach2.2K likes
Reputation
Online reputation management
We coordinated counter replies from several large, verified handles on posts that were spreading negative commentary about the Ramayana trailer. These replies countered the criticism and helped shift the conversation toward a more positive narrative.
A high-engagement negative post about Ramayana, with 54K views, 676 likes, 239 reposts and 71 comments, was identified and escalated. Following ORM intervention, the post was removed, which limited further amplification of the negative narrative.
- 270+ negative links countered
- 1,600+ positive counter comments seeded
- Counter replies on X, Facebook, Instagram and YouTube
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