Case study · Sony LIV Originals series launch

Real Kashmir Football Club

Credtech ran the social media promotion for Real Kashmir Football Club, the Sony LIV Originals series about a football club in Kashmir. 105 posts across Instagram, Facebook and X generated 28.93 lakh views.

28.93 LakhTotal views

47.8KViews on the top influencer tweet

Outcome

What the campaign delivered

28.93 LakhTotal views

105Posts across 3 platforms

5.37 LakhViews on the top Instagram reel

47.8KViews on the top influencer tweet

The campaign

Campaign summary

Instagram carried most of the reach, 16.75 lakh views from 31 posts, led by the_deep_thinker (5.37 lakh views), thehumourcentre (4.91 lakh reach) and jeejaji (4.60 lakh reach). On Facebook, 24 posts reached 6.43 lakh, with I Support Namo at 1.6 lakh reach. On X, 50 posts added 5.75 lakh views, and the nine best influencer tweets drew between 15.2 thousand and 47.8 thousand views each.

Platform overview

105 posts, 28.93 lakh views

Tower height is views, drawn to one scale.

Platform overview
Platform	Total posts	Total views
Facebook	24	6.43 Lakh
Instagram	31	16.75 Lakh
Twitter	50	5.75 Lakh
Total	105	28.93 Lakh

Best performers

The posts that moved the numbers

Instagram
#RealKashmirFootballClubthe_deep_thinker
5.37 Lakh views
Facebook
#RealKashmirFootballClubI Support Namo
1.6 Lakh reach
X
#RealKashmirFootballClubInfluencer tweet 1
47.8K views
Instagram
#RealKashmirFootballClubthehumourcentre
4.91 Lakh reach
Facebook
#RealKashmirFootballClubRohit Sardana and Sudhir Chaudhary Fan Club
56.3K reach
X
#RealKashmirFootballClubInfluencer tweet 2
32.8K views