Case study · Sony LIV
Tanaav 2 on Sony LIV
The Sony LIV Tanaav 2 campaign had an extensive social media reach, using multiple platforms to boost engagement, generate trends and increase viewership for the show.
3.47 CrTotal views and reach
1.16 CrImpressions, #TanaavOnSonyLiv
8150+Facebook posts
95+Influencer tweets
The campaign
Campaign summary
Platform overview
3.47 crore views and reach
A 3D model of the campaign: drag to turn it. Bar height is views, drawn to one scale.
| Platform | Posts | Views and reach | Audience |
|---|---|---|---|
| 8150+ | 65 Lakh+ | 8 Crore+ | |
| 190+ | 80 Lakh+ | 9 Crore+ | |
| 95+ tweets | 7.16 Lakh | 45 Lakh+ | |
| Twitter trends | 2 trends | 2 Crore impressions | |
| Total | 3.47 Crore |
Reach and engagement
- Total views and reach
- 3.47 Crore
- Cumulative audience on Facebook
- 8 Crore+
- Cumulative audience on Instagram
- 9 Crore+
- Cumulative audience on Twitter
- 45 Lakh+
- Facebook posts
- 8150+
- Instagram posts
- 190+
- Twitter influencer tweets
- 95+
- Target audience
- 8 Crore+
- Video and story views
- 65 Lakh+
- Posts
- 8150+
- Total video views
- 40 Lakh+
- Target audience
- 9 Crore+
- Reach and views
- 80 Lakh+
- Posts
- 190+
- Stories and reels
- High performing
- Total audience reach
- 45 Lakh+
- Total views
- 7.16 Lakh
- Influencer tweets
- 95+
- Trending hashtags
- #TanaavOnSonyLiv, #Tanaav2OnSonyLiv
Top performing hashtags
- #TanaavOnSonyLiv
- 1.16 Crore impressions · Top 2
- #Tanaav2OnSonyLiv
- 89.4 Lakh impressions · Top 2
Best performers
The posts that moved the numbers
The top performers shown in the report, rebuilt with their figures. Point at the ring to stop it.
#Tanaav2onSonyLIVFacebook post 1395K views
#Tanaav2onSonyLIVInstagram reel 1244K views
- X
#Tanaav2onSonyLIVVatsala Singh17.5K views
#Tanaav2onSonyLIVFacebook post 3289K views
#Tanaav2onSonyLIVInstagram reel 2232K views
- X
#Tanaav2onSonyLIVSandeep Kishore13K views
Top performers
Who moved the numbers
The best performing posts and influencer tweets shown in the report. Facebook and Instagram pages are not named, so those posts are listed by views.
FacebookFacebook posts
- Facebook post 1395K views
- Facebook post 2296K views
- Facebook post 3289K views
- Facebook post 4271K views
- Facebook post 5265K views
- Facebook post 6255K views
InstagramInstagram reels
- Instagram reel 1244K views
- Instagram reel 2232K views
- Instagram reel 3121K views
XInfluencer tweets on X
- Vatsala Singh17.5K views
- Mukund Kumar Jha14.9K views
- Sandeep Kishore13K views
- Balram Sharma12.8K views
- Nilima12.6K views
- Shri Aacharya Ji8,885 views
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