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Case study · Film release campaign

The India Story

Credtech ran the social media campaign for The India Story across Facebook, Instagram creators, X and creator-led reviews. 235 posts generated about 3.30 crore views, and the #TheIndiaStoryAlert trend built launch-day buzz on X.

3.30 CrTotal views
235Posts across 4 channels
2.23 CrViews from creator reviews
98.16 LakhImpressions on the X trend

The campaign

Campaign summary

Creator reviews drove most of the reach: 77 posts and 2.23 crore views, led by A2Z News TV videos with 89 lakh and 86 lakh reach and a News31India review with 27 lakh. On X, 84 posts added 66.27 lakh views, with influencer tweets from News Algebra (5.01 lakh reach), Megh updates (4.68 lakh) and Lost Temples (4.30 lakh). The trend stayed up for almost 3 hours, with 2,167 tweets from 1,631 users and 9,816,409 impressions.

  1. Mass visibility

    Build strong digital awareness around The India Story by amplifying the film's core message through Facebook, Instagram, X and creator-led reviews.

  2. Credible conversations

    Generate credible conversations around the film through relevant creators, influencers and high-reach social media pages.

  3. Launch-day buzz

    Create strong launch-day buzz through the #TheIndiaStoryAlert trend and maximise overall reach, views and audience engagement.

Platform overview

235 posts, 3.30 crore views

A 3D model of the campaign: drag to turn it. Bar height is views, drawn to one scale.

Platform summary
PlatformTotal postsTotal views
Facebook6021.59 Lakh
Instagram creators1419.10 Lakh
Twitter8466.27 Lakh
Creator reviews772.23 Crore
Total2353.30 Crore

Trend on X: #TheIndiaStoryAlert

Trending hours
Almost 3 hours
Total tweets
2,167
Total users
1,631
Total reach
7,821,497
Total impressions
9,816,409

Best performers

The posts that moved the numbers

The top performers named in the report, rebuilt with their figures. Point at the ring to stop it.

  • Creator
    #TheIndiaStoryA2Z News TV (Instagram)

    89 Lakh reach

    1.73 Lakh likes
  • Instagram
    #TheIndiaStoryhamarabajrangi

    3.77 Lakh reach

    3.5K likes
  • Facebook
    #TheIndiaStoryI Support Namo

    4.36 Lakh reach

    3.2K likes
  • X
    #TheIndiaStoryNews Algebra

    5.01 Lakh reach

    8.08 Lakh followers
  • Creator
    #TheIndiaStoryA2Z News TV (Facebook)

    86 Lakh reach

    1.71 Lakh likes
  • Instagram
    #TheIndiaStoryShivam Upadhyay

    2.34 Lakh reach

    1.3K likes

Top performers

Who moved the numbers

The best performing creator reviews, Instagram creators, Facebook pages and influencer tweets named in the report, ranked by reach.

CreatorCreator reviews

  1. A2Z News TV (Instagram)89 Lakh reach1.73 Lakh likes
  2. A2Z News TV (Facebook)86 Lakh reach1.71 Lakh likes
  3. News31India (Facebook)27 Lakh reach27K likes
  4. News31India (Facebook)3.89 Lakh reach2.4K likes
  5. People Of India (Instagram)3.88 Lakh reach615 likes
  6. A2Z News TV (YouTube)2.6 Lakh reach4K likes
  7. Rishikesh Shukla (Instagram)1.75 Lakh reach22K likes
  8. News Hunger (YouTube)20K reach415 likes
  9. Special Khabar (YouTube)5.7K reachLikes not reported

InstagramInstagram creators

  1. hamarabajrangi3.77 Lakh reach3.5K likes
  2. Shivam Upadhyay2.34 Lakh reach1.3K likes
  3. insightful.circle1.68 Lakh reach736 likes
  4. sheulixp1.48 Lakh reach33.2K followers
  5. speakdiwakar1.24 Lakh reach8.2K followers
  6. hello_anubh1.24 Lakh reach8.1K followers
  7. Founded Late1.21 Lakh reach553 likes
  8. The Manish chauhann1.19 Lakh reach20.2K followers
  9. akarshankiduniya81.17 Lakh reach9.3K followers
  10. Ankit Pandey1.16 Lakh reach776 likes
  11. VipulXPal1.15 Lakh reach9.3K followers
  12. Vaishnavi Pathak1.10 Lakh reach791 likes

FacebookFacebook pages

  1. I Support Namo4.36 Lakh reach3.2K likes
  2. The Chaupal4.25 Lakh reach3.7K likes
  3. I Support Namo2.13 Lakh reach639 likes
  4. I Support Namo1.21 Lakh reach320 likes
  5. The Chaupal85K reach1.2K likes
  6. I Support Namo74K reach495 likes
  7. The Chaupal67K reach186 likes
  8. The Chaupal50K reach253 likes

XInfluencer tweets on X

  1. News Algebra5.01 Lakh reach8.08 Lakh followers
  2. Megh updates4.68 Lakh reach6.49 Lakh followers
  3. Lost Temples4.30 Lakh reach7.73 Lakh followers
  4. Sunanda Roy3.47 Lakh reach1.15 Lakh followers
  5. Desi Mojito3.41 Lakh reach4.01 Lakh followers
  6. Vertigo Warrior3.02 Lakh reach3.20 Lakh followers
  7. Chandan Sharma2.83 Lakh reach1.22 Lakh followers
  8. Divya Gandotra Tandon2.78 Lakh reach1.39 Lakh followers
  9. Madhur2.76 Lakh reach1.44 Lakh followers
  10. Star Boy Tarun2.74 Lakh reach1.89 Lakh followers
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