TANAAV 2
SonyLiv Tanaav2 Report Overview
The SonyLiv Tanaav2 campaign had an extensive social media reach, leveraging multiple platforms to boost engagement, generate trends, and increase viewership for the show.
1. Campaign Overview: Reach and Engagement
Total Views/Reach:
- 3.47 Crore
- Cumulative Audience on Facebook: 8 Crore+
- Cumulative Audience on Instagram: 9 Crore+
- Cumulative Audience on Twitter: 45 Lakh+
Post and Story Engagements:
- Facebook Posts: 8150+
- Instagram Posts: 190+
- Twitter Influencer Tweets: 95+
2. Platform-Specific Performance Breakdown
Target Audience: 8 Crore+
Video/Story Views: 65 Lakh+
No. of Posts: 8150+
Total Video Views: 40 Lakh+
Target Audience: 9 Crore+
Instagram Reach/Views: 80 Lakh+
Posts: 190+
Instagram Stories/Reels: High performing
Total Audience Reach: 45 Lakh+
Total Views on Twitter: 7.16 Lakh
Influencer Tweets: 95+
Trending Hashtags: #TanaavOnSonyLiv, #Tanaav2OnSonyLiv
3. Trend Analysis: Top Performing Hashtags
#TanaavOnSonyLiv
Impressions: 1.16 Crore
Trend Ranking: Top 2
#Tanaav2OnSonyLiv
Impressions: 89.4 Lakh
Trend Ranking: Top 2
